(ABOUT)

The designer who built own SaaS to $3.5K MRR.

Giorgi Matsukatovi, senior product designer in Tbilisi, 6+ years in. I started in front-end and still ship what I draw; the SaaS I built reached $3.5K in monthly recurring revenue. Along the way I have watched designers grow under me, which taught me more about judgment than any portfolio did.

Giorgi Matsukatovi, black and white portrait

(THESIS 01)

Visual quality converts.

People decide whether your product works by how it looks while working. That is not shallow, it is how trust forms under uncertainty, and it is measurable in every funnel I have touched. The door is open: show me a product that converted its way out of looking broken and I will read every word.

A crowd queues at the booth labelled improved site while the vibe-coded booth stands quiet

(THESIS 02)

Designers should know code.

I came from front-end, and I ship what I draw. Knowing what a component costs to build changes what you draw in the first place, and it removes the handoff where most design quality dies. Not every designer needs to write production code. Every designer needs to know what happens to their file after they close it.

A designer holding a paintbrush in one hand and curly braces in the other

How I work

Async-first: Written updates beat status calls, and decisions get a paper trail
Build-ready: What I hand over runs, it does not just render
Self-builds: This site is designed and built by me, which is the claim tested on itself
Availability: Freelance engagements now, and open to the right full-time role

Said by people I worked with

08 RECOMMENDATIONS · VERBATIM, FROM LINKEDIN · SCROLL

His work pairs careful visual craft with product thinking, and he understands that good design is about whether a feature actually gets used, not just how it looks.

Tom Jones

Director of Design, SuperDuper

MANAGED GIORGI DIRECTLY · ON LINKEDIN

He brings a strong sense of product design principles and doesn't let them slip, even when timelines are tight. He's someone you can rely on to keep standards high while still getting work out the door.

Owen Manby

Delivery & Product Ops Lead · ex-Dyson, The Economist

WORKED ON THE SAME TEAM · ON LINKEDIN

He's one of the fastest, most meticulous designers I've ever worked with — balancing pace with pixel-perfect execution in a way that makes complex projects feel effortlessly simple.

Joni Mortimore

Founding Designer

WORKED ON THE SAME TEAM · ON LINKEDIN

He’s great at breaking down complex problems and turning them into clear, intuitive experiences, while still maintaining a strong sense for clean and well-crafted design.

Valeri Karageorgiev

Founder, Onion Creative Studio

WORKED ON THE SAME TEAM · ON LINKEDIN

Alongside being a great product designer, he is diligent and organised in the production and delivery of his work, which is always a treat for any Producer or PM.

Grace Clancy

Principal Producer

WORKED ON THE SAME TEAM · ON LINKEDIN

Right off the bat, I was impressed by Giorgi’s initiative to come up with unique concepts and his ability to quickly iterate on our feedback. Giorgi’s design style is sleek, sophisticated, and modern.